Page 71 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 71
90. professional peKJJaMHblll nJJaHrneT /Ha
beauty p r oducts MSCTe rrpo,[\a.JKH/
UM. professional beauty CM. Ta.lU!.e VI so r
aids
99, promotools, pi
91, profit margin cpe,D.CTBa CTHMYJJHposaHHfl
3anac npHHOCHMOH rrpH6hlJJl1 C6bITa /peKJJaMHble O6'bJIB
/o Tosape/ JISHHH, peKJJaMHbIS ITO4TO
Bbl6 OTrrpaBJJSHHR, ,D.8MOH
92, programming
COCTaBJJeHHe nporpaMMhl CTpa�Hl1 TOBapa, KaTaJJO
nepe.n.aq Ha onpeAeJJeHHOe rH l1 �. /
BpeMH /Ha pa,[\HO, T0JJ0BH 100, proof-of
A0HHH/ -purchase
CM, proof-of-purchase
93, projected
audience seal
pacqeTHa.fl ay,[\HTOpHH /B 101. proof-of-
peirnaMe/ -purchase label
M0CTO Ha yrraKOBKe, P,[\e
94, promo
(promotion) pasMe�aeTcH 3HaK no.n.
B 3Ha4eHHl1 KOHKpeTHOPO TBSP*�eHHH IlOKYITRH TOBa
pa
MeponpHHTHH no CTHMYJJH
posaHHIO c6MTa CM. proof-of-purchase
sea I
95. promotion
CTHMYJJHpOBaHHe C6bITa; 102. proof-of-
peKJJaMHpOBaHHe C �eJJblO -purchase seal
nOBhlll0Hl1H HHTepeca ITOTpe 3HaK TTO,IJ.TBep�,[\0HHfl IlOKyn
CHTeJJeM K orrpe,[\eneHHOMY KM TOBapa /O6hi4HO pa3M0-
TOBapy �ae•rca Ha ynaKOBKe/
103, proprietary
96, promotional
11
a I .I owance company
�eHe�Hble cpe,J:\CTBa, rrpe "pO,[\l1T0JlbCKa.fl qmpMa
.n.ocTaBJJHeMwe qi11pMOM-npo CM. parent company
H3BO�TeJJeM qi11pMe-nocpe.n. 104. proprietary
HHKY Ha npOB0,[\0Hl10 Mepo goods
rrpHHTHH no CTHMyn11poBa 3arraTeHTOBaHHbIB TOBapu,
Hl1IO C6bITa TOBapa; CK�Ka npaso rrpo,[\a.JKH 11n11 rrpoM3-
BOACTBO KOTOphIX npMHa)Vle
97. promotional
Item �HT KaKOH-JJHOO O,IJ.HOH q>Hp·
H3,IJ.0JJHe, l1CITOJlb3yeMoe B Me
ltaMnamrn no CTl1MYJJHpOBa- 105, psychographics
Hl,1IO c6bITa C0l'M0HTHpOBalrne ,D.8MOI'pa
q>H48S:KHX rpy,m flOTpe61-1-
98. promotional visor
TeJJeH no TaI<HM xapaic•re-
-?0-
