Page 73 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 73
Q 5. radio represen-
tation firm
1. qua} ified nocpe,o;H11qeCJ<M qmpMa,
acceptance OKa3blBaID�M YCJYI'H no
llp11H.ffTl1e qero-J11160 C pa3Me�eHHID peKJiaMHblX
OI'OBOpKaMH, YCJIOBH!ill 8.lt 06�aBJieH11f1 B pa,o;1100�11pu
Q6I1T
6. rag business
2. qualified "Tp.imwrnhlM" 6H3Hec; HH
buyer �cTpM I'OTOBOI'O nJiaTb.ff
noKynaTeJih, o6Jia,o;aro�H
QSJlbIM pfl,D;OM ,D;OCT0l1HCTB; 7, rate card
11 B bl I'O HblH 11 IlOKynaTSJlb npeAcKypaHT /B cpeACT
,D;
sax peKJia.Mb/
3. query card
KapT04Ka sanpoca 8. ratings company
peHTHHI'OBaff �HpMa; BblBO·
4. questionnaire ��a.ff 04eHoqttble K00qxp11-
construction 411eHTbl TeJie- 11 paAHOnpo
COCTaBJISHHe aHKSTbl AJI.ff rpaMM
onpoca rroTpe611TeJie�
9. reach
OXBaT /TeJie- l1Jll1 paAl10-
R ay�HTOpl111/ cpeACTBOM
peKJiaMhl
1. rack Jobber 10, reach level
ODTOBblM TOpI'0B84, cne YPOBSHb OXBaTa /�aKl1M
Q11aJil1311pyIDI.q1HCfl Ha rroc -Jll160 CPSACTBOM peKJiaMhJ/
TaaKax TOBapoB noBce
,o;HeBHoro cnpoca 11. reach
potential
2. radio buy I10TeH4HaJI OX Ba 'l'a / cpe,i
IlOKynKa speMeHH Ha pa,l\lO CTB8.Ml1 peKJiaMbl/
A,Jlfl TpaHCJl.ffQHH peKJia.Mbl
12. reader profile
1
3. radio merchandi- aI1aJil13 COC NlF1a L!WPu.'l'OJl(·H
sing programm /onpe,o;eJIOIIIIOl'O H:➔)�a11m1/
nporpaMMa MeponpMHTHH no
CTHMYJil1pOBaHHIO c6hlTa orr 13. ready-to
pe,o;eJieHHOI'O TOBapa, npo -assemble
BO,l\lMaH nocpe,D;CTBOM pa furniture
,o;11006'bflBJieHIDi c6opHM Me6eJib / cerMeH'l'
pbIHKB./
4. radio rep firm
14. ready-to-serve
CM. radio representa I'OTOBhle K yno'1peCiJieH11ro
1
tion firm
/o I1l1ll8BblX npO�KTaX/
-72-
