Page 74 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 74
15. reason-why
advertising 24. regular-size
apryMeHTHpyrontaR peKJiaMa CTaHµapTHhlH /no pa3Mepy/
16. rebate 25. relationship
OAHOpa30BOe ASHe�Hoe B03- marketing
aarp�GHH0 npH noKynKe MapKSTHHI', OCHOBaHHhlH Ha
A.OPOI'OCTO.R�ero TOBapa YC?aHOBJISHHH np04HhlX CBff-
/Hanp., aBTOM06HJiff/ /B 38H C noKynaTSJiffMH
nporpaMMe CTHMYJIHpOBaHHff 26. remarketing
cohlTa/ peMapKeTHHI' CTOBTOpHbrn
17. rebate offer MapKSTHHr 1 ''0JK.HBJI8HHe"
npeA,JIO�eHHe CK�KH c 4e HAJntero Ha cnaA TOBapa
Hhl rroceeACTBOM HOBOH peKJia
MHOH KaMrraHHH HJIH peKJia
18. red label MHpoaaHHe ero Ha HOBOM
KpacHh!H HpJihlK /MapKHpOB 4eJieBOM phlHKe/
Ka BOCnJiaMeHffIDII\HXCH rpy- 2 7. remote
30B npH HX TpaHcnopTH CM. remote broadcast
pOBKel
28. remote
19. refund broadcast
ASHe�HOe BO3Harpa.JKA0HHe
np� ITOKynKe, YAOCTOBepae perropTa.JK c MecTa co6w•r11H
MOH npe,l).BJISHHeM lB peKJiaMe - c MecTa npo
1
1 proof-of-purchase 11 /B Aa.JKH peKJiaMHpyeMOI'O TOBa
nporpaMMe MeporrpHHTHH no pa/
CM, remote
CTHMYJIHpOBaHMID C6h!Ta/
CM. proof-of-purchase 29. repeat business
20. refund check ITOBTOpHOe o6panteHHe no
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KY, B03Bp8.J.6HHyro noKyna P0A0JI8HHOH �HPMhl
TeJieM a Mara3m1 30. reply card
21. regional buying B03BpaTHaff RapTOll}ta
preference 31, representative
perHOHaJibHhl8 noKyraTeJib TOpI'OBbIH areHT
r
Hhle npe;:i;HOllT8HHff CM.TaK�e sales represen
22. regular. brand tative
06b!tJHaR MapKa, MapKa pe 32, retai I chain
ryJIHpHoro nOJib30BaHHR CSTb eo3HHllHhlX MBI'B3HHOB
23, regular price /OAHOH �HpMhl/
CTaHAapTHaff p03HWmaH 33. residential
4eHa /oes cK�KH/ customer
10-1 -73-
