Page 76 - ENGLISH-RUSSIAN MARKETING DICTIONARY
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4. sales  claim                  peKJia.MHaa  KaMnaHM  no
     1
     1<0MMep4eCKllli  aprYMeHT            pacnpocTpauemno  npo6Hhlx
                                         o6pa3�0B  HOBOro  TOBapa
         S,  sales  develop-
             ment  program                   15,  sampl  Ing
      nporpaMMa  Mep  no  yaeJIHqe­                Introduction
      HHID  npOAaJKH  TOBapa              Bh1B0A8HHe  TOBapa  Ha  pu­
                                          HOK  C  TTOMO�bID  pacnpocTpa­
         6,  sales  leads,  pi
      "noAcKa3KH",  4eJieyKasa­           HSHHR  6ecnJiaTHhlX  oopas-
      HHR  Ha  noTeH4HaJibHhlX  no­       1\0B
      iyna T eJieA:                           16. sampling
         7,  sales  manager                       operation
     ynpaanarolqID  cJiy�6oA:  c6b1-      npo4ecc  COCTaBJieHHfl  Bhl-
      Ta                                 6op1m

         8,  sales  massage                  17,  sampling  plan
     roproaoe  06pa�eH11e                 nJiaH  Bh160p04HOrO Q()CJie­
                                         AOBaHIDI
         9,  sales
             opportunity                     18. saturation
     B03MOgHQCTb  C6h1Ta                          campaign
                                         KaMnaHM  no  Hac�eHHID
         10. sales  promotion            phlHKa onpeAeJieHHblM  TOBa­
     KaMnaHHa  MeponpHaTHA:  no           poM
     CTHMYJIHpOBaHHID  C6h1Ta
     /peKJiaMa  B  MSCTax  npOAa­             19,  satura t I on
     !H,  6ecnJiaTHhle  06pas4h1                  coupon Ing
     TOBapa,  peKJI8.MHhle  npHShl,       KaMIIaHHR  HaC�SHHfl  C  pac­
     KYOOllhl  H  T,A,/                  npocTpaHSHHSM  KynoHOB
         11,  sales  promo-                  20,  saturation  flow
              tion  budget                IlO'l'OK  Hac�eHHR
      CMe·ra  pacxo�oa  Ha  Mepo­
                                             21,  scatter  package
     npHHTHH  no  CTMMYJIHpoaa­           (>JIOK  nepeAaq  "apasopoc"
      HHID  c6b!Ta                        /Ha  TeJieBHASHHHl
         12,  sales                          22,  scrambled
              representative                      merchandising
      ToprOBhlH  areHT,  KOMMHBO.R.­      ''cMewaHHaa"  ToproBJIR,
     xcep                                 TOprOBJIR  TOBapaM11  pa3-
      CM,  representative                JIHqHb1X  TOBapHhlX  KJiaCCOB
                                          d  O,WiOM  MaraSHHe
         13. salient  feature
      0TJIH4HT0JibHhl�  npHSHaK              23,  scratch .. off
      CM. I den t I f y I n g  fe a tu re         card
                                         KapTOtU<a  onpoca  noTpe611-
         1 4.  s amp I I n g              TeJieR,  Ha  KOTOpo�  Tpe6y-
              campaign


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