Page 77 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 77

eTC.ff  BbJt!epimyTI:,  Kamm-TO         33,  selling
     BapMaHThl  OTBeTa                            environment
         24. screen  ad                  KOMMepqecKa.fl  /ToprOBa.fl/
     KMHOpeKJia.Ma                       cpe�a
         25.  seasonal                       3lt.  selling  point
              effects,  pl               KOMMepqecKMM  apryMeHT
     ce30HHhie  KOJie6amm  / cnpo­           35,  sell-through
     ca  M T.TI./
                                         ycnemHa.R  npo�rura  TOBapa
         26,  secondary                  Ha  pbIHK8  /B  pesyJibTaTe
              circulation                npaBMJibHOH  peKJiaMHOH
     BTOpMqHoe  o6pameHMe  ne­           KaMTiaHMM/
     qaTHoro  M3�aHWI  /cpe�M                36. SELTEL  Inc
     JIMQ,  He  HBJIHrommccH  ero        q>MpMa  "CeJITeJI",  HBJI.fIIDma.R­
     nepaMqHHMM  qMTaTeJIRMM/
                                         CH  pacnpocTpaHMTeJieM  peK­
        27. segmentation                 JiaMHoro  BpeMeHM  Ha  IOO
             analysis                    TeJieBM3MOHHblX  CTaHQMHX
     cerMeHTHhrn  aHaJIM3  PHHKa         B  ClllA
        28. self-liquidating                 37. Service  500
             offer                       egero�HHH  CTIMCOK  500  Kpy­
    caMOJIMKBM�MpyromeecH  B03-          IlH8HlliMX  KOpnopaQMH  Henpo­
    HarpaJ!teHMe  sa  noKynKy            M3B0�CTB0HHOH  cqiepH  B
    /CTOMMOCTb  KOTOporo  BKJIID­        ClliA,  COCTaBJIRSMilil  gypHa­
     qeHa  B  CTOMMOCTb  TOBapa          JIOM  "Fortune"
    M  OTIJiaqMBaeTCH  TIOKYDaTe­            38. share  goal
    JieM  npM  ero  TIOKYTIKe/
    CM. self-1  lquidating               TIJiaHMpyeMHM  IlOKa3aTeJib
    premium                              �OJIM  pHHKa
        29,  self-1  lquidatlng              39,  shelf  display
             premium                     BHKJia�Ka  TOBapa  Ha  TIOJI­
    CaMOJIMKBM�Mpyro�eecR  B03-          Kax  B  uarasMHe
    HarpaJ!teHMe  aa  noKynKy                Ito.  shelf-1  lfe
    CM. self-liquidating                          (of  a  product)
    offer  M  free  offer                �OJIPOBeqHQCTb  xpaHeHWI
                                         Ha  npMJiaBKe  /o  TOBape/
        3 0.  s e 11 i ng  a ppea 1
    peKJiaMHO-KOMMepqecKMH                   41. shelf  pad
    MOTMB                                peKJiaMHOe  06MBJieHMe  Ha
        31. sel 1  Ing  area             Mara3MHHOH  TIOJIKe
    TOpPOBIM  3aJI                           lt2.  shelf  spotter
    CM. sales  area                      peKJiaMHOe  Oq>OpMJieHMe  rro­
        32. selling  force               JIOK  B  Mara3MHe,  YJ(a3H­
    TOprOBHH  nepcoHaJI                  Baromee  Ha  onpe�eJieHHHM

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