Page 80 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 80

78,  spot  price                    87. station
     QSHa  TOBapa  Ha  "TottetlHOM"               ea 11  1 e tt  er s
     phlHKS                              Ha3BaHllle  TeJie- lllJIH  PaJ:\1110-
     CM,  spot  market                   CTaHQHH  /061>1tHO  1113  Hec­
         79,  spreadhead                 KOJibKHX,  �YKB:  CBS,  WNAY
     saroJIOBOK  Ha  passopoTe           H  T.n./
     /B  net1aTHOM  peKJiaMe/                88,  station
         80. standard-al�e                         ldentlflcatlon
              package                    TT03hlBHhle  pa,n;1110- HJIH
     CTaH,n;apTHa.Fl  ynaKOBKa           T8JISCTaHQHH
         81. standee                         89,  station  Identi-
     peKJiaMHhlM  MaHeKeH,  O6hltl­               fication  break
     HO  B  BH,n;e  KaKOrO-TO  1113-     nepepblB  B  pa,n;111O- 111  TeJie­
     BSCTHOrO  nepCOH8Jlta               nporpaMMax  ,n;JIR  nepe,n;att111
                                         TT03bIBHblX  CTaHQlllH
         82. stand-up
              presenter                      90,  station  poster
     BS,JzyH  npeseHTa.I.lHH  B          CTaHQlllOHHhiA  nJiaKaT  /Ha
     Ka,n;pe  /B  TSJISBH3HOHH00         BOK3a.Jle  111  T • ,IJ;, /
     peKJiaMe/                               91,  status  product
         83. star                        npecT�Hhltt  TOBap
     "saes,n;a"  /TOBap,  Ha  KOTO­          92,  staying  power
     phlA  npHXO,IJ;HTCH  6OJ1bllia.Fl   cnoco6HOCTb  TOBapa  ,IJ;OJI­
     ,IJ;OJIH  P.hlHKa  nplll  paCTYHt8M   roe  speMH  y,n;ep�111aaTb
     pb!HKel                             BHHMaHHe  noTpe6111TeJieH
         84. start-up                        93. steady  buyer
     HOBhlA,  H6,IJ;aBHO  TTORBHBWHA­     nocTORHHhlH  noKynaTSJib
     CR  Ha  phlHKe  /06hltlHO  0
     q>HpMe/                                 94,  stitch-in
                                          BKJI8HKa
         85,  state-of-the-               CM,  b 1 ow- In
              -Industry
     BhlTTOJIHSHHhlA  no  nocJie,n;He­       95,  stock  art
     My  CJIOBY  T9XHHKH,  BhlCOKO­      MaCCOBhlH  ,IJ;lll3aHH  peKJiaM­
     Kat18CTB6HHhiA  /o  TOBape/          HhlX  O6':bHBJISHHH  /npo,n;aeT­
                                         CR  ,n;JR  H8CKOJibKlllX  peKJia­
         86. station  break               Mo,n;aTeJieiV
     11CTaHQlllOHHhlH  npocBeT"
     /HHTSpBa.JI  M8'1t,IJ;  TpaHCJIR­       96,  stockout
     QlllRMH.  nporpa.MM  ceTH,  KOr­     CHTya4111R,  Kor,n;a  B  TOpro­
     ,n;a  CTaHQlllR-qJMHa.JI  MO�eT      B00  TOqKe  KOHttaIOTCR  sa­
     nepe,n;aaaTo  peKJiaMy,  nony­       nachl  Toaapa
     qaeMyio  ero  HanpRMyro,  KaK           97.   store  brand
     npaBHnO,  O'J:  MSCTHhlX  peK­
     JiaMo,n;aTeJieJ.1/
                                   -79-
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