Page 78 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 78

TOBap,  npHBJieKaro�ee  K  He­           52,  single-copy
    MY  BHHMaHHe  noKynaTenea                     circulation
                                         pacnpocTpa,Hemrn  ne4aTHO­
        43,  shelf-stable
    npHrOAHhl0  ,IVIJI  ,IVIHT8JibHO­    ro  HS)].aHHR  B  posHHLJY
    ro  xpaHeHHJI  /  o  T_oaape/            53. single-serve
                                                  food
        44,  shooplng  club
    "Kny6  noKynaTene:A";  Top­          nHl.1{8Bhle  npOA,YKThl  B  pac­
    roeaJI  6asa-MarasHH,  rAe           q>aCOBKe  Ha  OAHY  nop411ro
    TOBapu  npOAaIDTCH  no  Hec­            54,  six-pack
    KOJlbKO  CHWK8HHbIM  no  cpae­       pacnpocTpaHeHHbJM  BHA  yna­
    HeHHID  C  posHH4HOM  TOproa­        KOBKH  HanHTKOB,  saKJIID4aID­
    JieM  4eHaM                          nµ,1H  B  OAHOM  KOHTeA1-iepe  6
    CM,TaKJKe  warehouse  club           8l1,HHM4  TOBapa
        45,  shopping  goods                55. "smart  card"
     TOBaphl  npeABap»TeJibHOro          noKynaT0JlbCKaH  KpeP,MTHaR
     BH6opa  /Me6eJib,  6OJiblliHH­      1<apTOt1Ka,  o6pa6a  Th!BaeMaH
    CTBO  SJI0KTpO6HTOBhlX  TO­          npvt  TTOMOl.l{H  KOMTTbIDTepa
    eapOB  H  T,lJ../
                                            56,  Snow  Belt
        46. shopping  guide              "cHeXtHhlii  noHc"  /ceaepHh!e
    ToprOBhIM  nyTeBOAHT0Jlb             IIITa  TH  ClllA/
        47,  shopping  habit                57,  soft-sell
    noKynaTeJibCKHM  CTepeOTHn                   advertising
                                         HeHaBH34HBaR  peKJiaMa  /B
        48,  shopping
                                         OTJIH4He  OT  hard-sell  ad­
              Information
    TOproaaH  HH�OpMa4HH                 vertising/
                                             58. space  buyer
        49,  shopping                    cne4HaJIHCT  no  saKynKe
             newspaper
     TOproauA  BeCTHHK                   MeCTa  B  cpe,D,CTBBX  Macco­
                                         BOM  HH�OpMa4HH  )].JlH  pa3Me­
        50,  shopping  spree             i.1{81H1fl  peKJiaMhl
    peKJiaMHLIH  npHS,  npo,D,O­
    CTaBJIHIDnµ,tA  ero  BJiaAGJiblzy        59,  special-interest
     npaa.o  Ha  6ecDJiaTHOe  npH­                newspaper
    oc5peTeHM€  Toaapoa  ua  on­         cne4HaJIH3Hposa1rnan  ra3e­
    pe,D,eJiettttyro  C'JMMY  /B  npo­   Ta
     rpa.MMe  MeponpHHTHA  no                60,  special  occasion
    CTHMYJIHpOBaHHID  c6uTa/                      advertising
                                         HCTIOJibSOBaHHe  pa3JIHllHhlX
        51. show  floor
    BhlCTaBKa,  A8MOHCTpa4HOH­           MeponpHHTHM  O61.1{0C'l'B8HHOC­
    Hh!H  san;  0KCflO3HQHa              TH  C  l.\8JlbID  peKJiaMvipoaa­
                                         HMH  '!'OBapa



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