Page 75 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 75
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34. response
measure 43. ribbon
3aMep OTBeTHOM peaKQm1 branding
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35. retail
advertisement 44. r I g
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36. retail 45. ro 11 out
advertiser BhlnycKaTb Ha pbIHOK, Ha4H
peKJJaMO'AaTeJJb po3HHqHott HaTb aKTHBHyIO npO'Aa.JlY
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37. retail 46. rotlout
distribution TIOHBJJ8HHe HOBblX TOBapoB
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�y, qepe3 po3HHqHyro TOp 47. runaway brand
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38. retailer tag lIIHM OTpblBOM JJH'AHPYJO�H�
coo6�eHHe pO3HUtIHoro Top Ha phlHRe
rOB4a B KOHQe peKJJaMHoro
11
pOJJHKa OCHOBHoro peKJJaMO 48. run-of-paper
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flX npOA�H peKJJ&rn:pyeMO nporoHHM MHoroKpacoqHM
ro TOBapa /B TeJJe- H pa net1aTb
ROP
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39. retail field s
pO3HHQa
40. retailing
lnstltutlon 1. saleable
po3HHqHoe Toproaoe npeA article
npHHTHe XO'AOBOR TOBap
2. sales area
41. retail tag
YKa3aHHe KOHKpeTHOro Mee ToproBhlA 3M; TIJJO�a'Ah
Ta p03HHqHQ� TIPO'AaJ!tH pe Toproaoro s�a; pru\oH
KJJaMHpyeMoro TOBapa /B c6hlTa
TeJJe- H p�opeKJJaMe/ CM. selling area
3. sales bulletin
42. return TOprOBhIM 6IOJJJJ0T0Hb
privilege
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