Page 75 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 75

HnHOHT,  �HB�H�  B  rpaHH­          AOrOBOpeHHOCTb  C  TIOCTaB­
     �ax  ToprOBOH  3OHbl  npOAaB­       �OM  o  eosapaTe  Beuspac­
     I�a                                 XOAOBaHHo0  qacTH  TOBapa
                                         /06bl4HO  peKJJa.MHhIX  npM30B/
         34. response
             measure                         43. ribbon
     3aMep  OTBeTHOM  peaKQm1                     branding
                                         JJ8HTQqHaR  MapKHPOBKa
         35. retail
             advertisement                   44. r I g
     o6�HBJJeHHe  p03HHqHoA  peK­        KOM6HHHpOBaHHhl�  rpy3OBHRj
    JJa.Mbl                              TpaKTOp  H  aBTO�yproH
         36. retail                          45. ro 11  out
             advertiser                  BhlnycKaTb  Ha  pbIHOK,  Ha4H­
     peKJJaMO'AaTeJJb  po3HHqHott        HaTb  aKTHBHyIO  npO'Aa.JlY
    TOprOBJJH                            /o  TOBape/
         37. retail                          46. rotlout
             distribution                TIOHBJJ8HHe  HOBblX  TOBapoB
    pacnpocTpaHeHHe  B  posHH­           Ha  phlHK8
     �y,  qepe3  po3HHqHyro  TOp­            47. runaway  brand
     roBJJIO
                                         MapoqH�  TOBap,  C  6OJJb­
         38. retailer  tag               lIIHM  OTpblBOM  JJH'AHPYJO�H�
     coo6�eHHe  pO3HUtIHoro  Top­        Ha  phlHRe
     rOB4a  B  KOHQe  peKJJaMHoro
                                                            11
     pOJJHKa  OCHOBHoro  peKJJaMO­           48. run-of-paper
     AaTeJI.f  O  M0CT9  H  ycJJOBH­     I..\B8T  "OT  raseTbl  ,  OAHO­
    flX  npOA�H  peKJJ&rn:pyeMO­         nporoHHM  MHoroKpacoqHM
     ro  TOBapa  /B  TeJJe- H  pa­       net1aTb
                                              ROP
    'AvtopeKJJaMe/                       CM.
        39. retail  field                               s
     pO3HHQa
        40. retailing
              lnstltutlon                    1. saleable
    po3HHqHoe  Toproaoe  npeA­                   article
     npHHTHe                             XO'AOBOR  TOBap
                                             2. sales  area
        41. retail  tag
    YKa3aHHe  KOHKpeTHOro  Mee­          ToproBhlA  3M;  TIJJO�a'Ah
    Ta  p03HHqHQ�  TIPO'AaJ!tH  pe­      Toproaoro  s�a;  pru\oH
    KJJaMHpyeMoro  TOBapa  /B            c6hlTa
    TeJJe- H  p�opeKJJaMe/               CM. selling  area
                                             3. sales  bulletin
        42. return                       TOprOBhIM  6IOJJJJ0T0Hb
              privilege


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