Page 72 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 72

PMCTHKaM,KaK  o6pa3  JKH3HH,            113.   public  rela­
     npHBblqKJ,1,  COI.\HaJibHhIM  CTa­             tions  expert
     Tyc  H  T .,[\.                      aKcnepT  no  opraHM3aQMM
         106. phychological              o6�eCTB8HHOro  MHSHMR
               pricing                       114. public  service
     npHCB09HHe  TOBapy  "He­                      advertisement
     KpyrJioti"  Q9Hhl                   peKJiaMHOe  o6'bRBJieHHe  B
     CM. odd-pricing                     BH,[\e  o6pameHMH  K  o6mecT­
         107. Public  Advisory           BeHHocTH
               Committee  for                115. public
               Trademark                            warehouse
               Affairs                    o6mecTBeHHM  TOBapHM  6a­
     06mecTB9HHh!Li  KOHCYJibTa­          sa  /6asa,   oKa3h!BaromaR
     TMBHhlll  KOMHT9T  no  ,[\9Jl8.M    ycJiyrH  H9CKOJlbKHM  �Hp­
     0  TOBapHbIX  3HaKax  /CIDA/        MaMl
         108.  publ le-Interest              116.   pulling  power
               advert I semen t          "cHJia"  o6oRBJieHHH;  aqxpeK­
     peKJiaMHOe  o6�HBJieHHe  no         THBHOCTb  peKJiaMHOro  o6�­
     aKTYaJibHhIM  BOnpocaM,  sa­        HBJI9HHR
     TparHBaromHM  HHTepech!  lliH­          117.    unch  line
     poKoti  o6mecTB9HHOCTH                         e
                                         y,[\apHM  �pasa  /B  peKJiaM­
         109. publicity                  HOM  O6'bRBJI8HMH/
               campaign
                                                    purchase
     peKJiaMHo-nponaraH�HcT­                 118.   Incentive
     cKaH  KaMnaHHfl
                                         peKJiaMHM  npO,(\yKQHfl  /cy­
         110.  publicity                 BeHHp/,  HCnOJib3yeMM  B
               department                nporpaMMe  MeponpMTHti.  no
     OT,[\eJI  peKJiaMhI  .1,1  npona­    CTHMyJIHpOBaHHID  C6h!Ta
     raH,[\h  lHa  �HpM8-H3POTO­                    purchasing
     BHTeJie/                                 119.
                                                    capacity
         111. public                     noKynaTeJibHaH  cnoco6-
                relations                 HOCTb
               advertisement
     06'bRBJI9HHe  "npeCTHJKHOM.  11         120. purchasing
                                                    pattern
     peKJiaMhI,  peKJiaMbl  "na6-
                    11
     JIHK  p11JI9M.lliHC                  oco6eHHOCTH  np0:06peTe­
                                          HHR  KaKorO-JIMOO  TOBapa
         112. public  rela-               /qacTOTa,  peryJIHpHOCTb
               tions  de artment          M  T  .IT./
                          p
     OT,[\e.n  "npeCTvDKHOJ,1 11   peK­
     JiaMbl  /rn-t  <}MpMe-npo.1,1sBO­
     W1TP,J!(�/
     cr.1.  p.r.  department.
                                    -71-
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