Page 68 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 68

THHr  /peKJiaMHpoaairne  TO­        caM006cJiy.>rn1aamm
     aapoa'  Sll\S  He  BbUIYll{SHHblX   CM,  prepak
     aa  phIHOK,  C  4eJibIO  OTBJ104b
     J3Hl1MaH11e  noTpe611TeJieM  OT         44. prepak
     TOBapa-KOHKypeHTa,  oco-            CM,  prepackag i ng
     6eHHO  qacTO  HCTT0Jlh3Y9TCH            45. pre-print
     J3  HH.QYCTpHH  KOMTTbIDTepoa/               colour
                                          11BKJIB.'AHOH  4BST 11   /I..\B0THa.fI
         37. preference
                                         BKJIB.,Da,  ne4aTaIOll.\aHCH  O'r­
              function
     �YHK4HH  npe,D.n04T0HHH             ,D.SJibHO  OT  OCHOBHOH  qacTH
     /npH  BbI6ope  TOBapoB/             113,D.aHMH/
                                             46. presentation
         38,  preference  item
     TOBap,  KOTOpOMY  OT,IJ.aeT         npe3eHTa411H  /Tosapa/
     npe,D.TT04TSHH9  60JiblliHHCTBO         47. presentation
     noKynaTeJieif                                folder
                                         Ha6op  peKJiaMHOH  Jll1Tepa­
         39,  preferential
                                         TYPhl  o  TOBape
              customer
     nocTOHHHblH  noKynaTSJib,               48. presenter
     nOJib3YIDJIµ1HCH  JibrOTaMH         BS,IJ,Yll\11¾  npe39HTa41111  TOBa­
                                         pa,  ,D.SMOHCTpaTop
         40. preferred
              position                       49,  pres-klt
     npe,D.TT04THTSJlbHOe  pacnOJIO­     nO,IJ.OOpKa  peKJiaMHOH  JlHTe­
     !SHHe  /peKJiaMbl/  /MSCTO  B       paTypbl  l1  o6pa340B  TOBa­
     cpe,D.cTaax  peKJia.Mhl,  3a        pa;  MS,D.Ha-KHT
     KOTOpoe  peKJiaMO,IJ.aTeJib         CM,  me  d I a - k i t
     nJiaTHT  oco6o/
                                             50,  pressure  group
         41. premium                     rpynna  ,D.aBJiem,rn  /rpynna,
     B03Harpa.JKASHHe;  peKJiaM­          OTCTaMBaIOU\aH  onpe,D.eJieH­
     HbIM.  np1im  /TOBap,  npe,IJ.Jia­   Hble  HHTepecbl/
     raeMh!H  noKyna•reJIID  oec­
      nJiaTHO  HJm  3a  Ml1Hl1MaJib­         51,  preticketlng
      HYIO  4eHy  B  Ka40CTBe  cpe,IJ.­   npe,n;sap11TeJibHaH  MapK11-
      CTBa  CTHMYJIHpOBaHHH  CObl­        posKa  TOBapos  /ocymecT­
      Ta  ,IJ.pyroro  TOBapa/             BJI.fISMM  TTOCTaBII{HKOM/
      CM,  custom  premium                   52. price-consump-
         42. eremium  brand                        tion  curve
     Map04HbM  TOBap  040Hb  Bbl­         KpHBa.ff  3aBMCHMOCTl1  no­
      COIWro  Ka40CTBa                    Tpe6JieHHH  OT  l13M8H8Hl1.R
                                          qeHhl  Ha  TOBap
         43. prepackaglng
      pac�aCOBKa  TOBapOB  /CBe­             53. price-demand
     lKHX  npo;zyKTOB  nHTaHH.fI                  curve
     ,[\JUI  npO,D.a.JKH  B  Mara3HHax    Kp11B8fl  3aBl1Cl1MOCTl1  cnpo­
                                          ca  OT  4eHbl  Tosapa
                                   -67-
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