Page 70 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 70

73,  pcoduct  Idea                  81,  product
     38.MblCeJI  TOBapa                           personality
                                         HH�HBH,IzyaJibHOCN>  /"JIH­
         74,  product
              Introduction               QO"  /.  TOBapa
     BblBe�eHHe  TOBapa  Ha  phl­            82,  product
     HOK                                          preference
         75,  production                 /noKynaTeJioCKoe/  npe�no­
              manager                    qTeHHe  K  TOBapy
     3aBe,Izynµ1:M  npOH3BO�CTBeH­           83,  product
     HhIM  OT�eJIOM                               quality  leader
         76,  product                    JIH�ep  no  noKa3aTeJIHM  Ka­
              knowledge                  qecTBa  Toaapa
     sHamrn  TOBapa                          84. product
                                                      r.
         77,  product                             sup ort
              11 fecyc 1  e              "noMepJCKa '  TOBapa  /noc­
     lKH3HeHHblH  I..\Hl�JI  TOBapa      TORHHhIMH  KaTIHTa.JIOBJlO*e­
     /rneCTb  CT�Hti  npeOhlBaHIDI       HH.fIMH  B  peKJiaMY  H  Mepn­
     TOBapa  Ha  pbIHKe:  nOHBJie­       npH.fITIDI  no  CTHMYJIHPOBa­
     HHe,  pocT,  3peJIOCTb,  Ha­        HHID  COhITa/
     Chl�eHHe,  yn�OK  H  OTKa3              85,  product-use
     OT  Toaapal                                  experience
                                         OilblT  HCnOJib30BaHM.fI  TOBa­
         78,  product  1  ine
     TOBapHM  cepHH  /accopTH­           pa
     MSHT  Toaapoa  o�Hoti  WHPMbl           86,  product  watch
     MM  rpynna  H3�eJIHH,  Tee­         nOCTO.fIHHOe  HaoJIID'ASHHe
     HO  CBH3aHHhIX  MeJK,Jzy  coooti    sa  TOBapa.MH  Ha  pbIHKe
     M  3aqacTyio  ynoTpe5JIHeMblx
     COBMSCTHO,  HMSIDnµ1:X  O�HH            87,  professional
     H  TOT  ae  pbIHO�  COblTa,         npe�Ha3tta4eHHhiti  ,I.V.ft  cne­
     npOH3BO�TeJieH  H  Haxo�­           �a.JIHCTOB  /o  TOBape/
     �HXCH  B  O�HOM  �Hana3OHe              88. professional
     QSH/                                         advertising
     CM,  1 lne                          peKJia.Ma  Ha  JIHQ  CB060�­
         79,  product                    HHX  npoqiecCHM
             manager                         89,  professional
     ynpaBJIHIDnµ1:H  no  TOBapy                  beauty  aids
                                         KOCMSTHqecKHe  TOBapbl  ,I.V.ft
         80. product·mix
     CTpyxTypa  accopTHMSHTa             KOCM9TH49CKHX  Ca.JIOHOB
     TOBapoB,  nocTaBJIHSMhIX            /TOBapHaH  RaTeropIDI/
     Ha  phIHOK  WHPMOH                  CM,  professional  beauty
                                          products



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