Page 67 - ENGLISH-RUSSIAN MARKETING DICTIONARY

17. payout plan KOB, H,n;y1q11x O)],HH 3a ,n;py­
IlJiaH 3aTpaT I'MM /B pa,n;Ho- l1 TenepeK­
naMe/
18. penetrated
people CM. c 1 utter
JIIO,IJ,M c aHe,1J,pemrnti B na­ 28. point-of­
MRTb pmrnaMoti /B Teopm1 -purchase
Y'l'fJ aMepm<aHCKoro cneQHa­ MSCTO npO)],aJKH /Toaapa/
JJMcTa pmrnaMbI P .Pttaca/ CM. POP
19. penetration 29. point-of-pur­
check chase advertising
npoaepKa cTeneHH BHe,1],pe­ peKnaMa Ha MecTe npo,n;BJKH
HMR CM. POP advertising
20. perks, pi 3 0 . po 11 s t er
/pa3H./ �MHaHCOBble RbrO­ cneQHMMCT no onpocaM,
TbJ HHTepBbIOep
21. personal 31. P.O.P.
interviewer advertising
RHUO, B8,IJ,ll{Se nHqHblti on­ peKnaMa Ha MecTe npo,n;BJKH
poc CM. point-of-purchase
advertising
22. personalized
magazine 32, positioning
�ypHan, COCTO.ffll{vtti 113 pa3- ITO3l1Ql1OHl1pOBaHHe /TOBa­
J11:Il-Hlb!X py6pHK no,1J,6Hpae­ pa/: 1/ rrpOQSCC MbICRSH­
1
Mh1X ,l],.R Ka'IKl>vl rpynnhl HOro onpe,n;eneHHH MecTa
110,1],TTHCqHKOB HH,l],HBH,IJ,Mb- HOBHHKH B PH.QY cy1qeCTBYIO­
11O, B COOTB8TCTBl1M C MX �x TOBapoa; 2/ KOHKpeT­
MIITepecaMH Hble MeponpHHTHH no saKpe­
nneHHIO sa Heti aToro Mee­
23. personal sales
force Ta Ha pbIHKe
nepCOHM, 3aHl1Ma!O�MC.R 33, poster
JH1tJHbIMl1 rrpo,n;aJKaMH nocTep; peKnaMHblti nnaKaT
24. phaseout 34. poster board
t;H.fITHe TOBapa C pbIHKa rrnaKaTHhIH �T, rrnaKaTHM
25. planning board naHenh
rpynna mraHl1poaamm 35. p. r. department
OT,n;en npeCTHXHOH peKnaMbl
26. pleasure
CM.TaIOKe pub! ic rela­
travel
1·ypMaM l1 nyTeIIIeCTBH.ff tions department
/cerMeHT pbIHKa/ 36, preemptive
27. ood markettn 2 11
11
11 CB.f13Ka peKRaMHbIX pOJm- "npe)],BOCXl1Iq.fIIOiqHH MapKe-

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