Page 64 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 64

MX  He6onbmoro  o6�eMa,                 18,  open  outcry
     HeAOCTaToqHoro  AJI.R  nony­        phIHOK  11KpMKyHOB"  /06bI4HO
                       11
     t1eHM.R  "onTOBOM:  CK�Kvl/         npH  ITPOAaJKe  ce�bCKOX0-
                                         3.RHCTBeHHOA  npo,eyKQHH/
         12,  on  order
              (of  goods)                CM,  outcry  market
     saKa3aHHbill  7TOBap/;  /TO­            19. open  rate
     Bap/  onnaqeHHhIH,  Ho  e�e         TTOABMgHM  pacQeHKa  /pac­
     He  nonyqeHHhIH  noKynaTe­          QeHKa,  3aBMC.R�M  OT  np11-
     JieM                                 O6peTaeMoro  peKJiaMOAaTe­
                                         JieM  o6�eMa  M9CTa  M  BpeMe­
         13. onpack
     np.RMOe  B03Harpa.ZtA0HHe,          HH  B  CPSACTBax  peKJiaMbI/
     npMKpenJieHHOe  CBepxy  K               20. open-to-buy
     ynaKOBKe  TOBapa                    6ID,rv.eT  saKynoK  Maras11Ha
     CM,  direct  premium                p03HHqHOH  TOprOBJIM
         14. open-contract­                  21. optimum  reach
              plus-commission            OTTTHMMbHbIM  OXBaT  /cpeA­
              plan                       CTBaMM  peKJiaMhl/
     MSTOA  OTKpbITOPO  KOHTpaK­
     Ta  B  coqeTaHHH  C  KOMMC­             22,  orange  goods
                                                      11
     CHOHHbIM  B03HarpaJKA0HHeM           "opaH:IK8Bbl0  H3A0JIH.R  /TO­
                                          Baphl  co  cpeAHSM  CTeneHbID
         15,  open-end                    o6opoTa,  TaKHe  KaK  OAS:IK­
              contract                   Aa/  /B  p03HMqHoM  TOproB­
     OTKpbIThltt  KOHTpaKT  /KOHT­        Jie/
     paKT  MSJK,Izy  nocTaB�KOM  H
     noKynaTeJieM,  B  KOTOpOM                23. order  cycle
     nocTaB�K  6epeT  Ha  ce6.R           QMKJI  BhlTTOJIHSHH.R  3aKasa;
     o6.R3aTeJibCTBO  BbITTOJIH.RTb       BpeMR,  HeO6XOAHM09  AJI.R
     Tpe6oBaHM.R  KRM0HTa  B  Te­         ero  BbITTOJIHeHH.R
     qeHHe  oroBopeHHoro  B                  24. �rder-gettlng
     KOHTpaKTe  cpoKa,  np11                      cost
     8TOM  caMM  8TM  Tpe6oaaHM           CTOHMOCTb  MapKeTHHPOBbIX
      He  oroBapMBa.IOTC.R/               3aTpaT  AJIR  o5ecne4eHH.R
                                          H�Horo  8KOHOM1140CKOro
         16,  opening
      "npeMbepa",  nepBhrn  noKa3         aitx1e1tTa
      HOBOH  cepHM  TOBa2a  B  HO­           25. ordering
      BOM  C830He  /O�HOM  qlHpMOH                 frequency
      -npOM3B0�TeJieM  MJIH  BCeM         qacToTa  pasMemeHM  saKa-
      OTpaCJibID  rrpOMbII9HHOCTH/        30B
         17,  open  order                    26. orgman  (organ i -
      OTKpbITHH  3aKa3  /3aKa3  Ha                 zation  man)
      TOBap  6e3  yKa3aHH.R  4eHbI        qiyHKQHOHep
      HJIM  cpOKOB  TIOCTaBKM/


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