Page 64 - ENGLISH-RUSSIAN MARKETING DICTIONARY
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MX He6onbmoro o6�eMa, 18, open outcry
HeAOCTaToqHoro AJI.R nony phIHOK 11KpMKyHOB" /06bI4HO
11
t1eHM.R "onTOBOM: CK�Kvl/ npH ITPOAaJKe ce�bCKOX0-
3.RHCTBeHHOA npo,eyKQHH/
12, on order
(of goods) CM, outcry market
saKa3aHHbill 7TOBap/; /TO 19. open rate
Bap/ onnaqeHHhIH, Ho e�e TTOABMgHM pacQeHKa /pac
He nonyqeHHhIH noKynaTe QeHKa, 3aBMC.R�M OT np11-
JieM O6peTaeMoro peKJiaMOAaTe
JieM o6�eMa M9CTa M BpeMe
13. onpack
np.RMOe B03Harpa.ZtA0HHe, HH B CPSACTBax peKJiaMbI/
npMKpenJieHHOe CBepxy K 20. open-to-buy
ynaKOBKe TOBapa 6ID,rv.eT saKynoK Maras11Ha
CM, direct premium p03HHqHOH TOprOBJIM
14. open-contract 21. optimum reach
plus-commission OTTTHMMbHbIM OXBaT /cpeA
plan CTBaMM peKJiaMhl/
MSTOA OTKpbITOPO KOHTpaK
Ta B coqeTaHHH C KOMMC 22, orange goods
11
CHOHHbIM B03HarpaJKA0HHeM "opaH:IK8Bbl0 H3A0JIH.R /TO
Baphl co cpeAHSM CTeneHbID
15, open-end o6opoTa, TaKHe KaK OAS:IK
contract Aa/ /B p03HMqHoM TOproB
OTKpbIThltt KOHTpaKT /KOHT Jie/
paKT MSJK,Izy nocTaB�KOM H
noKynaTeJieM, B KOTOpOM 23. order cycle
nocTaB�K 6epeT Ha ce6.R QMKJI BhlTTOJIHSHH.R 3aKasa;
o6.R3aTeJibCTBO BbITTOJIH.RTb BpeMR, HeO6XOAHM09 AJI.R
Tpe6oBaHM.R KRM0HTa B Te ero BbITTOJIHeHH.R
qeHHe oroBopeHHoro B 24. �rder-gettlng
KOHTpaKTe cpoKa, np11 cost
8TOM caMM 8TM Tpe6oaaHM CTOHMOCTb MapKeTHHPOBbIX
He oroBapMBa.IOTC.R/ 3aTpaT AJIR o5ecne4eHH.R
H�Horo 8KOHOM1140CKOro
16, opening
"npeMbepa", nepBhrn noKa3 aitx1e1tTa
HOBOH cepHM TOBa2a B HO 25. ordering
BOM C830He /O�HOM qlHpMOH frequency
-npOM3B0�TeJieM MJIH BCeM qacToTa pasMemeHM saKa-
OTpaCJibID rrpOMbII9HHOCTH/ 30B
17, open order 26. orgman (organ i -
OTKpbITHH 3aKa3 /3aKa3 Ha zation man)
TOBap 6e3 yKa3aHH.R 4eHbI qiyHKQHOHep
HJIM cpOKOB TIOCTaBKM/
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