Page 61 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 61
12. nested 19. New Age
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pe/; /Tosap noMemeHHhrn npe,t(CTaMRIDmaJI co6oi1
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13, Net Rating CTBBHHO TOBaphl "HOBOM
Point aphl" - HaTypanoHble mn�e
Bl�HHm�a peH'l'HHra / O,t(HH Bhle npo�Tbl, aJibTepHa
npo4eHT o6mei1 noTeH4Ha.Jib TMBHa.11 MY3bIKa M T.,t(.
Hoi1 "tmCTOM" ayAHTOpHH/ 20. 11new collar"
CM. NRP worker
"HOBbIM BOpOTHM40K" /pa-
14. net undupllcated
audience 60THHK cq>ephl o6CJly,itHBa
CyMMapHbIH peHTHHr ay,t(HTO HM/
pHH 21. new entrant
CM. CUME KOMnaHHR-HOBH40K Ha pbIH
Ke
15. network
TBJIBBM3HOHHa.ll MJIM paAI-10- 22. New Product
CSTb /rpynna TBJIB- HJIH u Watch
p�HOBemaTBJlbHbIX CTaH4HH, CJ1y,it6a CJIB�BHHR 3a TTOHB
CBH3aHHbIX KOHTpaKTOM M JIBHHSM HOBbIX TOBapoB Ha
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23. news
16. network mall environment
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npRMOH TT04TOBOH peKJlaMe/ /peKJlaMHoro o5pameHHR/
CM. marriage mall
24. nets, pi
17. network 11CBTH 11 /TpM caMhie Kpyn
television Hhie T�Jle- M pa,t(HOKOMna
CSTBBOB TSJIBBH,t(BHHB /TB HHH Cll!A: ABC; CBS; NBS
JIBBH3HOHHbIB CTaH4HH, Be
,t(ymHe nepe,t(a4H B OTKpbI 25. niche
TOM aq>vi:pe - B OTJIH4He OT He60JiblliOM cerMBHT pbIHKa
Ka6eJ10Horo TSJIBB�eHHR/ CM. market niche
26. Nielsen Drug
18. never-outs, pi
o6H3aTSJlbHbl9 TOBapbI /TO (Food) Index
Bapbl, HenpeMeHHO B 60Jlb HH,t(BKC �HJlbCeHa, noKa3a
lliHX KOJIH4SCTBax HMSIDII\HS TSJlb CMBHbl accopTHMBHTa
CR B �arasvi:He B onpe,t(e anTBK·H npO,t(OBOJlbCTBBH
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JIBHHhlli CB30H, KOr,t(a
cnpoc Ha HHX OCOOBHHO Mhrn no MBTO�MKe, pa3pa6o
BbICOK/ TaHHoti A.K.HHJlbCBHOM, Ha
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