Page 61 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 61

12. nested                           19. New  Age
     "B  OAHOM  rHB3AB"  /o  TOBa­        WMJIOCOq>HR  "HOBOM  3pbl",
     pe/;  /Tosap  noMemeHHhrn           npe,t(CTaMRIDmaJI  co6oi1
     011y•rp11  yna1wBim  ,QPyroro        c�ech  BOCT04HbIX  M  san�­
     TOBapa  /qame  scero  peK­           HbIX  peJIHI'H03HhlX  M  q>HJIO­
     J1aMHh1i1  cyBeHHp/  /              COq>CKHX  yqeHMM,  COOTBST­
         13,  Net  Rating                CTBBHHO  TOBaphl  "HOBOM
              Point                       aphl"  - HaTypanoHble  mn�e­
     Bl�HHm�a  peH'l'HHra  /  O,t(HH     Bhle  npo�Tbl,  aJibTepHa­
     npo4eHT  o6mei1  noTeH4Ha.Jib­       TMBHa.11  MY3bIKa  M  T.,t(.
     Hoi1  "tmCTOM"  ayAHTOpHH/              20. 11new  collar"
     CM. NRP                                      worker
                                         "HOBbIM  BOpOTHM40K"  /pa-
         14. net  undupllcated
              audience                   60THHK  cq>ephl  o6CJly,itHBa­
     CyMMapHbIH  peHTHHr  ay,t(HTO­      HM/
     pHH                                     21. new  entrant
     CM. CUME                            KOMnaHHR-HOBH40K  Ha  pbIH­
                                         Ke
         15. network
     TBJIBBM3HOHHa.ll  MJIM  paAI-10-        22. New  Product
     CSTb  /rpynna  TBJIB- HJIH   u               Watch
     p�HOBemaTBJlbHbIX  CTaH4HH,         CJ1y,it6a  CJIB�BHHR  3a  TTOHB­
     CBH3aHHbIX  KOHTpaKTOM  M           JIBHHSM  HOBbIX  TOBapoB  Ha
     CHHXpOHHO  nepe,t(aromvi:x  O,t(­   pbIHKe
     HH  vi:  Te  �e  nporpaM�/
                                             23. news
         16. network  mall                        environment
     COBMBCTH8R  paCChIJIKa  /B          C06bITMHHOe  OKQy�eHHe
     npRMOH  TT04TOBOH  peKJlaMe/        /peKJlaMHoro  o5pameHHR/
     CM. marriage  mall
                                             24. nets,  pi
         17. network                     11CBTH 11   /TpM  caMhie  Kpyn­
             television                  Hhie  T�Jle- M  pa,t(HOKOMna­
     CSTBBOB  TSJIBBH,t(BHHB  /TB­       HHH  Cll!A:  ABC;  CBS;  NBS
     JIBBH3HOHHbIB  CTaH4HH,  Be­
     ,t(ymHe  nepe,t(a4H  B  OTKpbI­         25. niche
     TOM  aq>vi:pe  - B  OTJIH4He  OT    He60JiblliOM  cerMBHT  pbIHKa
     Ka6eJ10Horo  TSJIBB�eHHR/           CM. market  niche
                                             26. Nielsen  Drug
         18. never-outs,  pi
     o6H3aTSJlbHbl9  TOBapbI  /TO­                (Food)  Index
     Bapbl,  HenpeMeHHO  B  60Jlb­       HH,t(BKC  �HJlbCeHa,  noKa3a­
     lliHX  KOJIH4SCTBax  HMSIDII\HS­    TSJlb  CMBHbl  accopTHMBHTa
     CR  B  �arasvi:He  B  onpe,t(e­     anTBK·H  npO,t(OBOJlbCTBBH­
                                         HbIX  Mara3MHOB,  COCTaBJIRB­
     JIBHHhlli  CB30H,  KOr,t(a
     cnpoc  Ha  HHX  OCOOBHHO            Mhrn  no  MBTO�MKe,  pa3pa6o­
     BbICOK/                             TaHHoti  A.K.HHJlbCBHOM,  Ha
                                   -60-
   56   57   58   59   60   61   62   63   64   65   66