Page 81 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 81

MapKa  KOHKpSTHOro  Mara-           HO  BO  BpeMH  o6bl4HOH  Te­
                                                          11
     311Ha                               JienporpaMMbl;  no,n;cosHa­
                                         TeJI.0Haa"  peKJia.Ma
         98. store  circular
     peI<JlaMHhIH  B8CTHl1K  Mara-           106. suggestive
     3J,1Ha  /o6bl4HO  coo6�aronµ1tt,               brand  name
     KaKL1e  TOBapbl  TIPOAaIDTCH        cyrreCTHBHOe  HaSBaHHe
     CO  CKHAKOM/                         TOBapHOH  MapK11  /Hanp.,
                                          1             11
                                          1 Llfe-Safers   ,  HasaaHHe
         99. store                       MapKH  JI0A0H4OB  C  AhlPO4-
              demonstration
     ,n;eMOHCTpa4MH  TOBapa  npo­        KOH  nocpe,n;11He/
     AaB40M  B  Maras11He                    107. Sun  Belt
                                                            11
                                          11COJIHH4HhIM  ITOHC /IDJKHble
         100. store  traffic
     noce�aeMOCTh  /noKynaTe­            mTaTbl  CUIA/
     JIHMH/  Maras11tta,  nonyJIHp­          108. superior  good       11
     HOCTh  �arasHHa                      "nponop4110HaJibHblH  TOBap
                                         CM. norma 1  good
         101. Strategic
               Business  Unit                109. superiority
     1 1  c·r•pa  Ter1,14ecKaH  rpynna  1 1         claim
     /OTA€JI  J,1JIJ,1  TTOApa3ASJI8HHe   YTBSPJKAeH11e  o  npeaocxOA­
     �11PMhl,  3aH11MaID�HHCH  onpe­     CTBe  /O,D;HOI'O  TOBapa  HaA
     A0JieHHLIM  TOBapOM  MJIH  TO­      ,n;pyrHM/
     BapHOH  cepHeH  J,1  .HBJIHIDmHH­
     CH  aBTOHOMHOH  caMow11HaH­             110. superstore
     c11pyromei1:cH  eA11tt114e11/       MarasHH  THna  cynepMapKe­
                                         Ta,  HO  C  pacruHpeHHOH  npo­
     CM.TaK1.te  SBU
                                         AaJKSH  Henpo,n;yKTOBhIX  TOBa­
         102. street                     pOB
               encounter
     YJI114HOe  HHTepBbID                               T
         1 O 3.  strip  show
     peryJIHpHaH  eJlte,D;HSBHaH
                                             1. tabloid  Insert
     TeJienepe,n;aqa                     MaJIOqJOpMaTHa.fl  peKJiaM!la.H
     CM. across  the  board
                                         BKJiaAKa  /B  raseTy  HJIH
         104. strong  market             lltypHair/
     CHJihHblH  pbIHOK  /pbIHOK,  Ha             tag  I  ine
     KOTOpOM  cnpoc  npeBhlllaeT             2.
     npeWJOJ1teH11e/                     saKJII0411TeJibHaH  �pasa  pe­
                                         KJIBMHoro  06'bHBJ10HHH
         105. subliminal                     3.  11 take-one  11
               measage                           11  terature
     06'b.fIBJieHHe  npo,n;OJIJltHTSJlb­
     HOCTbID  B  I/30  ceKyH�,           peKJiaMHaH  JIHTepaTypa  AJIH
     TpaHCJIHpyeMoe  MHOrOKpaT-          5ecnJiaTHOfi  pas,n;a411


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