Page 86 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 86

"Jeans  wars"  MeJK,ey  cpvtpMa­        12,  word-of-mouth
     MH,  npOH3B0AR�MMH  )VKHHChl                 advertli;ing
     Jordache  H  Hurjani/               YCTH�R  peKJia.Ma,  "MOJIBa"
                                         CM. endless  chain
         4. waste
             circulation                      13. wrap-up
     THpa.ll,  OCTaBWHHCR  Hepac­        /'JKapr./  11JierK11ii"  noKyna­
                                                               11
     npOC'l'paHeHHblM                    TeJib,  "npOCTO!pl1JIR /noKy­
                                         naTeJib,  C  POTOBHOCTbID  no­
         5,  wasted  coverage            KYilaIDII\HH  KaKoii-To  TOBap/
     6ecnOJI63HblH  OXBaT  /peK­
     JlaMHOti  ayAHTOpHH/                              V
         6,  well-establ!shed
             product
     npO4HO  aapeKOM6HAOBaBlillH              1 • ye I I ow  pages ,  p I
     ce6R  Ha  phlHKe  Toaap              T0JI0q)OHHhlH  cnpaBO4Hl1K
                                          TOprOBJll1
         7,  wheel  of
             retalllng                       2. yuppie  (young
     KOJieco  poaHH4H08  Toproa­                 urban  professio­
     Jll1  /TeopHH  Toro,  4TO  BHa­             na I)
     qaJie  ,n;enaeTCH  ynop  Ha         nnnw,  MOJio�e  npeycneaaro­
     Hlll3KYJO  �eHy  HOBOro  TOBa­      ll\H6  ropo,n;CKHe  JKHT6JIH  C
     pa,  OAHaKO  co  apeMeHeM            BhlCWHM  o6paaoaaHH6M  11  BW­
     �eHa  Ha  Hero  pacTeT  H  HO­       COKl1Ml1  AOXOAaMH  /A6MO1'pa­
     eue  KOHKypeHThl npeA,1Iara­         !pl146CKan  rpynna/
     toT  OOJiee  A01ll0BbJH  TOBap/
         8. white  goods                               z
             11
      "6eJILIM 11·oaap  /61,rroaue
     3Jl6KTponpH60pLI  3Ha4l1T6Jlb­           1. zap
     HLJX  ra6aµwros:  XOJIOAHJib­
     HHKH,  CTHpaJibHble  MaWHHhl         /paar./  OCTaHOBl1Tb,    11DLl­
     Ill  'P,t\,/                        py6l1Tb"  /Ha.np. ,  •reJiepeK­
                                          JiaMy  /
         9,  wholesale  outlet
     OflTOBa.H  'l'OPI'OB/3.H  6a3a          2. zapper
                                          TOBap,  npl1HOCHU{l1il  OOJlb­
         10,  wine  cooler                lllYID  npM6bIJih  H  6uc•rpo  3a­
     llffPKOe  cyxoe  C'l'OJIOBO0         aoem.mruoll\HA  phlHOK
     B11HO
                                              3,  zip  code
         11. with-pack                    IlO4TOBblH  HH,D;0KC
              premium
     BO3Harp8J!tAeH11e  sa  noKyn­
     Ry,  noJiyqaeMoe  noKynaTe­
     neM  B  ynaKOBRe  BM0CT0  C
      TOBapOM


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