Page 88 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 88

aoeaa1-n1H",  "takeover  mar­        fl04TOBOH  peKJiaMbl  /TIOKa3a­
     ket Ing/                             T8JI.b  sqxpeKTHBIIOCTH  p01wa­
                                          MHOH  KaMnaHHH/
         Mc  K  (He  Klttrlck)
                          11
     <p1r1pMa  "MaKK1r1TPHK                   OTO  (one  time  only)
                                          peKJiaMHoe  06'bHBJ1e1-me.  no­
         MNC  (Multinational              MeiqaeMoe  B  cpe,n;c'l'Bax  peK­
         Corporation)
     Me�Ha41r10HaJibHa.Ji  KOpnopa-       JiaMhl  TOJibKO  O,D;HH  pa3
      1.\HH                                  P,O.P.  (point-of­
                                              ·purchase)
         MR  (manufacturer's
                                          MSCTO  npO,D;aJKH  /TOBapa/
         representative)
      npe,n;cTaBHT0Jlb  <pHpMhl-H3rO­        PSA  (Public  Service
      TOBl1TeJI.fI                           Announcement)
                                          06'bHBJ18HHe  CJiy,it6b!  o6ll(eCT­
         HSI  (Marketing
         Science  Institute,              B8HHO£i  HH<pOpMal.\HH
         Cambridge,  Hass)                   PWP  (Purchase  with
      HHCT1r1TYT  MapKeTHHrOBhIX             Purchase)
      HCCJie,n;oaaHHA  /CWA/              IlOKynKa  BMBCTe  C  noKyn­
                                          KOH  /Toproaoe  npe,IVIo�e­
         NARB  (National                  HHe  np1r106pecTH  BMSCTS  c
         Advertising  Review
         Board)                           ToaapoM,  npo�aaaeMhIM  sa
      Ha4HoHaJibHblH  COBST  no           06bfC.HYJO  48HY  .&   ,n;onOJIHH­
      Ha6JIID,D;8HHID  sa  peKJiaMHOH     TSHbHO  ,n;pyro1r1  TOBap  no
     ,D;OHTSJlbHOCTbID  tCWA/             CH�SHHOH  4eHe/
                                              rep.  (representa­
         NIC  (Newly  Industria­
          lizing  Country)                    tive)
                   1
      c•rpatta  6bte'l po  µasaHaaro­     npe,n;cTaswreJih  /Toproaoti
      ll\aH  'l'eXHJ.14flCIWe  np0.1r13-  HJIH  ,n;pyroH  !p1r1pMbl/
      BO).\CTBO  /1-1anp.,  Tat-iBaHb,        ROP  (run-of• aper)
                                                             r.
      Kb!tuan  Koµen,  f'o1-1-K0Hr/       4aeT  "oT  raseTu '
         NPO  (nonprofit                      SBU  (Strategic
         organization)                        Business  Unit)
      He1wMMep4ocxa.R  upra1msa­          "c•rpaTer114ecJ-CaH"  rpymia
      L\HH
                                              SHSA  (standard
         NRP  (Net  Ration                    metropolitan  statls•
         Point}                               tlcal  area)
      0,D;1r1Hvll.\a  peHTMHra            CTatt,n;apTHblM  MeTpono;mc­
                                          HJM  CTaT1r1CT1r148CK1r1H  apea.JI
         OPM  (orders  per                /CWA/
         thousand)
     KOJIH40CTBO  3aKa30B  Ha  Thl­           UPC  (Universal
     CH4Y  8,D;1r1H1r1L\  THpaJKa  ne4aT­     Product  Code)
     HOPO  vrs,n;aHHfl  HJIH  npHMOM

                                    -87-
   83   84   85   86   87   88   89   90   91   92   93