Page 87 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 87

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         AMA  {American  Marke­           CHCTeMa  o6MeHa  aneKTpOH­
         ting  Association)               H0t-l  HI-HpopMal(Het-\
     AMep1-1JKaHCiia.R  acCOQJ.1aQJ.1.fi
     M11PK8THHra                             EOM  (end  of  the
                                             month)
         AS I  {Aud I ence                rrocneAHJ.10  AHJ.1  M9CHQa
                 1
         Survey s  lhe l
     "OAHeHc  cepeeti:3',  Ka.Mna­           GAF  (General  mer­
     HHH  no  J.1CCR8AOBaHJ.1I  3pI.1-       chandise,  Apparel
     T8RbCKMX  peaKQMti:  /CWAl              and  Furniture)
                                         TOBapbl  ITOBC9AH8BHOro
         CEO  (Chief  Execu­              crrpoca,  OAe�a,  Me6enb
         tive  Officer)                   /OCibltIHblM  accopTMMeHT  Ma­
     rnaBHbiti:  ynpaBRHIOllWIM          ra3HHOH  p03HH4HOH  TOproB­
                                         Jrn/
         CPI  (Consumer
         Price  Index)                       GWP  (gift  with
     noKa3aT8Rb  ITOTpe6MT9RbC-              purchase)
     KMX  Q9H                             6ecrrnaTHblti:  ITOAapoK,  epy­
         CUME  (Cumulative               qaeMhlti:  rroKyrraTenID  np1,1  rro­
         Audience  ratings)              KYITKe  KaKOrO-TO  onpeAe­
     cyMMapHblM  peti:TMHr  ayAM­        neHHoro  Toeapa  /B  Mepo­
     TOpMM                                npHRTMHX  no  CTJ.1Myn1,1poea­
                                         HMID  C6b1Ta/
         DAGMAR  (Defining
         Advertising  Goals                  HUT  (Household
         for  Measured  Adverti­             using  television)
         sing  Results)                   C9MbH,  HMeID�a.fi  TeneBH30p
     "onpeAeneHMe  Qeneti:  ARR
                                             LDC  (Low  Developed
     pacqeTHblX  peKRaMHMX  pe-              Country)
     3YRbTaTOB  11   /pacrrpOCTpa­       pa3BH&aID�aHCH  CTpaHa
     HeHHhlH  M9TOA  nnaHMPOBa­
     HH.fi  peKnaMHOH  KaMITaHHM/            LOH  (Lady  of  the
                                             House)
         DIS  (Direct  Impact             11A0MaIIIH.fiH  X03HMKa"
         on  Sales)
     npHMa.R  3aBHCHMOCTb  C6hl­             H&A  (Mergers  and
     Ta  OT  npoBO�OH  peKnaM­               Acquisitions)
     HOti:  KaMITaHHH                    OTA9R8HH8  MHB9CTHQMOHHO­
                                         ro  6amca,  saHHMaID�erocH
         DIY  (Do-it­                    KaITMTMOBRO�eHHHMM,  CBH-
         -yourself)                      3aHHblMH  co  CRH.fiHHeM  KOM­
                    1
     TOBapbl  THna  1CAenat1  CaM"       naHHH  MRH  npM06peTeHH8M
         EDI  (Electronic                OAHOH  KOMnaHJ.1H  ru>yroti:
         Data  Interchange)              /T.e.  C  MapK8THHrOM  "sa-


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