Page 82 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 82

4. take-out  foods                  13. telephone
     rOTOB�e  nH�eBhie  npO,IzyKThI,              interviewer
     npo�aBaeMh!e  Ka�eTepHRMH           JIHUo Be,rzy�ee  onpoc  no
                                              1
     "Ha  BhlHoc"  /cerMeHT  phlH­       TeJieqioHy
     Ka  nH�eBhlX  TOBapOB/
                                             14. telequallflca-
         5. takeover                              tion  system
            marketin9   11               cMcTeMa  onpoca  noKynaTe­
     "3aBOeBaTSJibHID1 MapKe­            Jieti:  no  TeJie�oHy  /o�  MX
     THHf'  /MapKeTHHr'  pacctrn­        noKynaTeJibCKHX  HaMepeHH­
     TaHHhIM  Ha  norJio�eHHe  o�­       RX/
     HHX  �HpM  �yrHMH/
                                                            e
     CM. merger                              15. teleshop lng
                                         noKynKM  no  TeJie�oHy
         6. target
            audience                         16. telethon
     USJISBaJI  ay�HTOPKfI  /B  pe­      TeJieMapa�OH  /6JiarOTBOpH­
     KJiaMe/                             T0JlbHaR  T0JISBM3HOHHaR
                                         nepe�aqa/
         7,  taste-test
     noTpe6HT8JlbCKHe  HCnhITa­              17,  test
     HHR  HOBoro  TOBapa  Ha                      advertisement
     BKYC                                npo6Hoe  o6MBJieHMe
         8. tax  write-off                   18. test  check
     ocBo6ox�eHHe  onpe�eJieH­           KOHTpOJibHOe  HCnhITaHMe
     HOM  qacTH  �oxo�a  OT  HaJIO­          19. test  marketing
     ra  /nepe�aqeti  qacTH              npo6HhIM  MapKeTMHf'
     cpe�CTB  Ha  6JiarOTBOpH­
     T6JlbHhie  HY�  H  T.n./                20. theater  exhibi­
                                                  tion  pattern
         9. team                         CTPYKTypa  npoKaTa  B  KHHO­
     pa6ot.1aJ1  rpynna                  TeaTpax  /o  �HJibMe/
         10. teaser                          21. theater  screen
     "saTpaBKa"  /peKJiaM�hlM                     advertising
     npHeM,  HanpaBJI0HHID1  Ha          peKJiaMa  B  KOMMepqecKOM
     TO,  'llT06hl  BhI3BaTb  HHTe­      KHHOnpoKaTe
     pec  K  nOCJI8,1zy�0MY  peK­
     JiaMHOMY  06MBJI0HH�/                   22. themellne
                                         OCHOBHaH  peKJiaMHaR  TeMa
         11. teleconference              /cwoP.MYJIHpoBaHHaR  B    o �­
              hookup                     HOH  �pase  H�eR  peKJiaM­
     TeJieMOCT                           HOM  KaMnamrn/
         12. telemarketing                   23. thin  market
                                                         11
     np.RMOM  MapKSTHHr  no  TeJie­      "rrpocJIO�ll:Hhiti: pbIHOK;  pe­
     �oHy                                 aKTHBHhlli  /BRJiblli/  pbIHOK



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