Page 84 - ENGLISH-RUSSIAN MARKETING DICTIONARY

43. traffic THHr
nocemaeMOCTb rroKynaTenR­ CM, conversion rate
MM ToproBOH ToqKH
52. two-tier
44. traffic pr[cing system
department CHCT0Ma Q0H0O6pa3OBaHHH,
OT�en npoxox�eHHR 2aKa- COCTOHmM H3 �BYX KaTe­
2OB /B peKRa.MHOM areHTCT­ ropHH Q9H /paccqHTaHHHX
Be/ Ha pa3H�e Knacc� noTpe-
6HTeneH, Hanp., o�Ha Qe­
45. traffic
management Ha ,rµIH OTITOBOH npo�aJKH H
PYKOBO�CTBO cny,it6oH npo­ �yra.H ,rµIH p03HMtIHOH/
xog�eHMH 3aKa3OB /B peK­ u
RaMHOM areHTCTBe/
46. transit
advertisement 1 • underdog
peKRaMHOe O6'bfIBR0HHe Ha He otteHo KpynHuH rrpe�npM­
TpaHcnopTe HMMaTeno H peKRaMO�aTeRb
47. trial size 2. under-
npo6HM ynaKOBKa TOBapa -merchand I se
/06bNHO yM0Hblli0HHoro pa3- He no�perrnRTb npe,rµtoxe
Mepa/ HHe O BO3Harp�eHHM 3a
TIOKYITKy �OCTaTOtIHOH TO­
48. t r Ip I e
keys toning BapHOH QeHHOCTbID
yTpoeHHe OITTOBOH Q9HU /B 3, Universal
Q0HOO6pa30BaHHH pO3H�­ Product Code
HOH TOprOBRH/ yHHBepCMbHMH TOBapH�H
CM. keys ton Ing KO�, UPC
CM. bar code
lt9. turnkey
c�aqa "no� Kntotl" /rrpe�o­ 4. upper-Income
CTaBneHHe Bcero-QHKna B�COKOOrrnaqHBaeMbill, C B �­
ycnyr MM nonHoro KOMrr­ COKMMM �oxo�aMH /o npo­
neKca TOBapoB - no COOT­ cnofute HaceneHMH/
B0TCTBYIOI&9My KOHTpaKTy/
5. usage pattern
50, TV/radio oco6eHHOCTH MCITORb3OBa­
spot buyer HM.H /TOBapa/
areHT, crreQHMHCT no sa­
KyTIKe BpeMeHH ,rµIH 11TOtietI­ 6, upscale market
HOH"peKRaMU PHHOK TIOTpe6MTeneH c
ypoBH0M �OXO�OB M o6pa-
51. two-step 3OBaHIDI BbIIIe cpe�Hero
marketing
�ByxcTyneHttaThrn MapKe- 7, usage cycle

-83-