Page 85 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 85

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     HOCTb  HCTTOJlb3OBaHHH  /o           Te_Jienporpa.MM/
     TOBape/
                                             9,  VIP  pack.
         8. utility                       TTOAOOpRa  peKJiaMHblX  MaTe­
             vehicle                     pHaJIOB,  paCCblJiaeMblX  no­
     aBTOMO6HJib  cpeAHero                T0H4H8JlbHblM  noKynaTeJIHM
     1wacca                               AOporoCTOH�HX  TOBapOB  /B
                                          npHMOH  n04TOBOH  peKJiaMe/
                    V                         10. visor
                                          peKJiaMHblH  nJiaHmeT
                                          CM,  promotional  visor
         1. value-conscious
     CTpeMH�HttCH  K  SKOHOMHH                11. voluntary  chain
     /o  noKynaTeJie/                     CHCTeMa  KOOnepa4HH  OTTTO­
     CM,  budget-conscious                BHKOB  npOTHB  KpynHblX
                                          PO3HHqHblX  TOpros4eB
         2. vending  machine
     TOprOBbIM  aBTOMaT                                 w
         3. vendor  analysis
     npo4ecc  OT6opa  nocTaa�­
     KOB                                      1. walking
                                                 advertisement
         4. vendo_r
                                                f
                                          "XOAfllaH"  HJIH  11JKHBaH"
             supported
     HMeIO�H  noMepJKKy  H on­            peKJiaM�  /T.e.  40JIOBeK,
     TOBHKOB  /o  TOBape/                 Hecy�H  peKJiaMHae  �Thi
                                          HJIH  TpaHcnapaHTbl/
         5. venture  team
     pa6oqaH  rpynna  �HpMb1-                2. warehouse  club
     -npoH3BOAHTeJIH,  saHHMaIO­          TOpIOBaH  6asa-Mara3HH;
     ma.RcH  paspa6OTKOM  H  Map­         Mara3HH-CKJiaA
     K0THHPOM  HOBOPO  TOBapa             CM. shopping  club
                                             3. wars
         6. vertical  merger                     11
     "aepTHKaJibHOe"  CJIHHHHe            11BOMHLI  npOH3BOAHT0Jl0H­
                                                  �
     �HpM,  BXOAH�X  B  OAHY             -KOHKyp HTOB  sa  p 1b1HKH
                                            0
     CHCTeMy  KaHaJIOB  AHCTpH-           C  blTa.  n3B0CTHbl  cola
     6y4HH                                wars"  /M01KP,Y  KOMnaHH.fiMH
                                          Pepsi  H  Coca  Cola/,
         7. vldeologue                    "burger  wars"  /M0'JK!JY
     BHA0OJIOr,  KaTaJIOr  Ha  BH­        KOMnaHHHMH  Hae  Donald  H
     ,n;eoKaceTe                          Burger  King,  npOH3BOA,H­
                                         IItHMH  I'aM6yprepbl/,  "Pc
         8. viewing  diary
     3pHT0JlbCKHH  AHSBHHK  /HC­          wars"  /MeJKµy  npOH3BOAH­
     TTOJlb3Y0TCH  npH  aHaJIH30         T0JIHMH  nepcOHaJibHblX  KOM­
                                          TTbIDTepOB  Apple  H  IBH/,
     COCTaBa  3pHT0JlbCKO�  ay-

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