Page 50 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 50

11. mall-order                  Bax,  TaKHX  KaK  car  maker
              advertiser                 H  T,,IJ,,/
     peKJiaMOBaTeJib  c�epbl  no­
     ChlRO\IHOU  TOprOBJIM                    18,  management
                                                  consulting
         12,  mall-order                  KOHCaJITHHr  no  M8H8,I:VKM8H­
              catalogue                   TY  /nJiaTHhle  ycJiyrw,  npe­
     KaTaJIOr  nocb!JI04HOM  TOp­         ,IJ,OCTaBJIHeMble  He3aBHCHMbl­
     rOBJI1.1                             MH  JIHQaMH  MJIH  q>HpMaMH,
                                          HMeIO�He  CB08M  48JlbIO  OKa­
         13,  mainstay
     nocTomrno  npvrcyTcTBYJOl};\ti,      saTb  TTOMO�b  B  perueHHM
     nocTORttHO  HCTTOJib3Y0Mhlli         npo6JieM  ynpaBJieHM.fl  npo11s­
                                          B0,1J,CTBOM  MJIM  opraHH3a411-
     /Hanp.,  marketing  main­
     stay  - cpe,D,CTBO,  nOCTORH­        eti/
     HO  MCTTOJib3yeMoe  B  MapKe­            19,  management
     THHre/                                        development
                                          Kypcbl  nOBhllll0HM.fl  KBaJIM(!JM­
         14. maintained
              mark-on                     KaQMH  pyKOBO,IJ,R�ero  3B0Ha
     nOCTORHHafl  .HaQeHKa  /pa3-         ynpaBJI8HHH
     HHQa  MeY.t,y  CTOMMOCTbIO  ..           20,  management  game
     ,1J,OCTaBJI.fl8Mb!X  B  p03HHqHb!M   ,IJ,0JI0Bbl0  Hrpbl,  HCTTOJib3ye­
     Mara3HH  TOBapOB  l1  HX  p03-       Mbl0  KaK  cpe,IJ,CTBO  ooyqe­
     HH\IHO.i1  40HOH/                    HM.fl  npweMaM  ynpaaJieHMfi
         15,  make-good                       21,  manage1T1ent
     KOMneHcaTopHHti  npoKaT                       process  school
     peKJia.MHblX  f?OJIHKOB,  ocy­       COBpeMeHHaH  lliKOJia  MeHe,rQK­
     �eCTBJIRSMbWI  TeJI0KOMnaHH­         M8HTa,  nocTpOeHHaR  Ha
     e.i1  6ecnJiaTHO  KaK  DOKPbl­       aHaJil138  ynpaBJI8H48CltHX
     TH0  nOJIHOCTbIO  HJIH  qacTH4-      q>yHK4MM  tnJiaHHpOBaHM.fl,
     HO  H0BblCTOJIHeHHblX  06R3a­        KOHTpOJIH  H  opramrna4HH
     TeJibC'l'B  nepe,D,  peKJia.M0,1J.a­  rrpOM3BO,IJ,CTB8HHhlX  npo4ec­
     TeJ1eM                               COB/
         16. make-or-buy                      22,  management
              decision                             trainee
     perue1rne  q>vi:pMbl  a  npmm­       CTaJitep  Ha  $HpMe  /MeHe,D,­
     BO,IJ,C'I'Be  COOCTB8HHOro  TO­      JKep-CTaJitepl
     Bapa  orrpe,D,eJieHHoro  npo113-
     no,u.cTBeHHoro  Ha3HaqeHHR,             23,  manit
     H�H  saKynRH  ero  y  ,IJ,pyrvi:x    /e,D,HHHQa  H3MepeHM.fl/  O,!J.··
     �HpM                                 Ha  qeJIOB8KO-MHHyTa  npo-
                                          113B0,D;CTBa
         1  7.  maker
     $MpMa-H3f'OTOBHT8Jlb                     24,  manual
     7ooblqHQ  B  CJIO�HhlX  CJIO-        cnpaBO\IHHK  /nepeqeHh  He­
                                          o6xo,D,HMoti  ,D;JI.fl  KOHKpeTHOi1

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