Page 18 - ENGLISH-RUSSIAN MARKETING DICTIONARY
P. 18

HLIMl1  Toaapa.MH  APYPWX  Ma­           113. business  buil-
     poK/                                           ding  plan
                                          nporpaMMa  pacurnpeHHil
         104. bulk  goods,  pl
     MaCCOBble  H8Map1rnposaHHhle         A8RT8JlbHOGTl1  npe,[(npHH­
     H  ttecopTOBUe  TOBapbl              THR
                                              114. business
         105. bulk  mall
     o6'beMHblO  O)J,HHaKOBble  peK­                development
     JiaMHllO  OTnpaBJl8Hl1H,  pac­                 company
     CLlJia0MUe  no  [?a3HbIM  aA[>8-     KOMnaHHR,  OKa3bIBaID�aH
                                          KOHCYJlbT�HOHHble  MapKe­
     caM  /B  npRMOH  n04TOB0H
     peKJiaMe/                            THHf'OBble  ycJiyrH
                                              115. business  gift
         1 06,  bu I I dog
                                          cyaeHHp  OT  �HpMbI  noTeH-
      "6YJib.a;or"  /nepsblti  Bblnyc�
     yTpeHHefi  ra38Tbl,  KOTOpbIH        40:a.JlbHOMY  KJIH0HTY
     noHBJIH8TCR  06bl4HO  e�e                116,  business
     no3)],HO  B04epOM  npeAbIAY­                   goods,  pi
     ntero  AHH                           TOBapH  ,qJU  cnel.(UaJIHCTJB
         107. bulletin  (bul­                 117,  business  list
                letin  board)             OTpacJieBOH  CITWCOK
     AOCKa  06'bflBJI0H.IDf
                                             118. business
         108. bumpers,  pl                          magazine
     JdY3hlKa.JlhHOe  O�OpMJieHHe         �eHOBO�  /OTpaCJl8BOH/
     peKJia.MHblX  pOJU11{0B              xypHan
         109. bundle                          119. business
      "CBR3Ka"  /B  p03Hl14HO:H                     market
     TOpPOBJle  - Tpe6oaaHHe              pbIHOK  crre$1aJIH3HpOBaH­
      KOMnJIGK'!'HOi1  npO,[(aJIU         HhlX  TOBapoa
     1m1w,ro-;m60  'l'Oaapa/
                                              120. business  mix
         110. buried  offer               CTPYK'l'lPHble  IWMnOHeHThl
      CKpU'l'OC  K0fAJ,,H3pt-leCK06       'AeROBOH  a.KTHBHOCTH
      npe,LVlOJlt<::HHe
      CM.TaKEO  hidden  offer                 121. business  plan
                                          nJiaH  'A8�0BOM  aKTHBHOCTM
          111. bu�-o-rama                 /IlPBACTaBRfl8TCR  BHOBb
      peKJla.MHan  na1-1eJ1b  c  noA­     oopa3oaaameHca  $HPMOH
      caeTKOti,  ycTaHaaJurnae­           noTeH�aJibHUM.  KpO,AWTO­
      MaR  Ha  Kpbille  asTo6yca          paM  H  BKJiaA4MKa.M  ff  BlUIID­
                                          qaeT  nporpaMMy  npoH3BOA­
          112. business                   CTBa,  MapKeTHHra,  �11HaH­
               advertising
      peKJla.Ma  AJIR  npeJJ,npHHH­       COB  H  KaAI)OBOH  noRHTHKH/
      MaTeJleti                               122,  business-to·
      CM. B-B  advertising                          -business
                                                    advertising
                                    -I?-
          3-1
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